The Generate Workshops will walk you through the process of researching and developing a business idea through a series of interactive online webinars. Each webinar goes in-depth on key business topics, including Operations, Market Research, Sales & Marketing and Cash Flow. These webinars will help you learn what it takes to build a solid business plan as you continue to actualize and validate your business idea.
Topic 2: Define Your Customer (Market Research)
Developing your niche is the only way to go
Without customers, it’s impossible to have a business. In this webinar, learn to stay focused on how your business will work and not on why it will work. More newly launched businesses fail because of poor market research than any other reason (yes - that even includes not having enough money).
Meet the Facilitator
Dominik Loncar is an Entrepreneur-in-Residence at Futurpreneur. He has started three businesses and currently runs a social purpose business. For the last 12 years, Dominik has helped over 200 start-up businesses get off the ground. He has worked with entrepreneurs from a cross section of industries; from IT, online, retail, service, traditional to innovative-based businesses. Dominik has a down-to-earth approach that gets entrepreneurs to focus on priorities that matter, and he is fascinated by how we tap into our creative impulses – to drive our creativity, our choices, our life.
This workshop is an initiative of Futurpreneur Canada, made possible by the support of The Government of Newfoundland and Labrador and TD Bank Group. For more information on the Generate workshop series, please contact Scott Andrews, Futurpreneur Business Development Manager, Newfoundland & Labrador.