Marketing: Posting Times
Where is your audience and what are they doing when viewing your social media posts? Twitter and LinkedIn posts tend to be viewed during working hours, so if you want to reach working professionals, you better be posting during their office hours. Facebook posts tend to be viewed during lunch hours or after hours, when your audience might love a lighthearted post from your brand. Instagram reach can vary wildly depending on your audience and their viewing habits. Make sure to check your social media ‘insights’ to discover the times that work best for your brand.